Start your First Time Homebuyer Journey Kansas Housing Resources Corporation

From the moment they identify a desire or need to when they decide to buy. This way, you can ensure that messaging at each stage resonates with the right people, guiding them effectively through the decision-making process. Tracking the effectiveness of your buyer's journey will give you insights into what’s working well and where you can make improvements. This is where they’re likely comparing the best-fit options and thinking about their purchase experience.

While we were equipped to handle basic customer surveys, this required expertise in analyzing broader data sets. I’ve personally seen this in action — those two weeks of focused effort often pay dividends for months or even years. Early on, I relied too much on survey data and missed the emotional drivers behind customer decisions. I’ve realized that smart companies aren’t just throwing money at research — they’re investing because they know gut feelings aren’t enough anymore.

At this stage, you’re evaluating the different approaches or methods available to solve your challenge, which, in our example, involves researching mattresses online. Remember, the more data you have, the easier it is to identify what your customers want to move away from and move toward. When researching your existing customers, it’s worth gathering a combination of quantitative and qualitative data. Seventy-two percent of buyers turn to Google during the awareness stage, so it’s important not to neglect the importance of identifying what you’re already ranking for in the search engine results pages (SERPs).

How the Buyer's Journey Is Changing: Trends From My Buyer’s Journey Research

Mark these touchpoints to understand where you need to engage with your customers. Follow our easy guide on How to Set Up Analytics on Your WordPress Website to start tracking visitor behavior and making smarter marketing decisions. Start by gathering as much data as you can about your buyer’s journey customers.

• Read the full case study to find out more about the research process and how the insights were used to inform top of the funnel marketing and sales engagement strategies and drive improvements in customer satisfaction and loyalty.
• In the 2025 survey, generative AI tools were the single most cited meaningful interaction type for researching purchases.
• LinkedIn native video content achieves an average engagement rate of 5.1-6%, compared to 2-3% for static image posts.

When customers feel valued, they’re far more likely to share their positive experience with others. That’s why a company’s long-term strategy should prioritize leaving a lasting, positive impression on current customers. As buying behavior is evolving, people are turning to peers, colleagues, and networks for recommendations before making a purchase. Given this, I think it’s clear that brand building and awareness play a crucial role in influencing purchase decisions. In fact, if your product is already known to the buyer, there’s over a 75% chance it will make the shortlist. And since 78% of buyers start their research on Google, it’s clear why brand-led growth (BLG) companies with strong brand recognition and solid SEO consistently outperform in the B2B space.

What all these approaches have in common

That’s why staying in tune with how it’s evolving and where it’s headed should be a priority for any business. The best part about this buyer’s journey tool is that I can add filters and define custom stages to show progress through the contact or deal journey. With this kind of data visualization, it is easy for me to quickly grasp how campaigns are performing.

The Marketing and Sales Approach.

60% of B2B buyers start their journey with a search query for industry trends, not a specific product She later transitioned to an in-house role at an SaaS startup, where she focused on scaling content operations and driving organic growth. Decision stage content should convince customers to get their chosen product or service from you (rather than a competitor). For example, Whirlpool has a dishwasher measurement guide that equips shoppers with all the information they need to find the right-sized model. And present your product or service as one of the best options.